b) Failing to give priority on navigation
In e-commerce business, the experience that your customer undergoes while visiting your website is vital. Poor experience is the best strategy to losing sales and making consequential losses. When it comes to enhancing customer experience, navigation is central. In essence, enabling your visitors to navigate your website naturally and effortlessly is the key to earning high conversions.
However, a significant number of small business entrepreneurs neglect this aspect. In the end, visitors find it hard to access valuable information quickly. Hence, they leave your website with frustration. In turn, bouncing rates go up meaning your conversions will decrease. Naturally, if you are aiming at enhancing your conversations and sales, you need to give priority to your page navigation.
c) Ignoring color and contrast
Color and contrast are critical components in e-commerce web designing. However, many small business entrepreneurs overlook this aspect. They use dull or bright colors that are less appealing or affect people with vision problems.
For instance, they use inferior contrast that does not match with their background colors. This makes it hard for visitors to read the content uploaded on their website. In this regard, when designing an e-commerce website, you must ensure there is an equitable balance of color and contrast. Importantly, you should use tools that will help you enhance your site color and contrast.